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Leverage AI to Boost Holiday Results Featured

Leverage AI to Boost Holiday Results "Open shop"

The holidays are here, and it is about time retailers start thinking about leaving a memorable experience for their customers. With the changes that we have experienced due to the pandemic, holiday shopping will be digital than ever before. Companies must therefore adapt to these changes quickly or risk being passed by the good things presented by the technology at hand. Artificial intelligence (AI) is one of the technologies that can boost your holiday results as a retailer. Here are some ways that AI can help you boost your shopping experience as the holiday season draws closer.

Customization of Ads for mobile shopping

Mobile phones are the most used devices in shopping. However, not all ads are made to suit mobile devices. If the ads or the landing pages are not mobile-friendly, you are unlikely to offer the best experience to your customers. Since AI can analyze data from thousands of sources daily, you can understand the behaviors of customers and different audiences at any given time. You will find out what works best and what does not. This allows you to customize your ads for the devices and the individuals using them. With AI, customization is taken to a different level as retailers can discover the personal preferences of specific individuals, collect creative insights, detect consumer patterns and preferences that could take years for humans to identify.

Acquisition of new customers

Even if you currently have many customers, you still need to get new ones to grow your business. Although evidence indicates that returning customers help grow a business, the challenge might be gaining new ones. New customers often come with new demands, preferences and values that must be accommodated. With AI, marketers can understand different aspects regarding the customer and design ads the will give the highest return and drive new customers to businesses. Retailers can take advantage of AI in Instagram and Facebook campaigns to reach the right customers by designing the ads that resonate with them. AI can be used to determine color schemes or products that individuals like. Retailers can use the insights gathered to make the shopping experience worthwhile. AI can tell users the updates they should implement in their ads and improve the creativity of the marketing teams.


Customer service is an expensive yet important undertaking for retailers. However, customer service can be made easy with AI-based chatbots, and customer engagement can be significantly improved. Chatbots simulate human interactions by providing immediate and personalized experiences 24/7. This reduces delays and errors in customer services by handling customer complaints. As we enter the holiday period, retailers will experience an upsurge of customers, most of who are demanding. Chatbots will play a critical role in answering some questions asked by the customers for a better customer experience.

Predictive personalization

Consumers who buy goods in bulk face many challenges monitoring inventory levels. They are forced to click one form to another or generate tens of reports to find out what has run out or not. However, AI makes the process simpler and efficient. Intelligent reporting and customization allow customers to have an improved customer experience that is tailored for them. Companies can assess the inventories of their customers and deliver products before they entirely run out. This not only saves time but also reduces the harry that often leads to mistakes. Customers do not have to make endless calls to the supplier. This makes the customer experience smoother and efficient.

Generally, AI presents tools and insights that are needed to make the customer experience better during holidays. On the other hand, it increases return on investment and conversions for the retailer. These things will drive more purchases as the holiday season draw close.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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