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AI is Real in Retail Featured

AI is Real in Retail person walking inside building near glass

Online shopping is fast replacing brick-and-mortar stores. This is where artificial intelligence (AI) is proving to be highly beneficial. This technology comes when customers are getting increasingly aware of what they need and are constantly seeking personalized products and services. With AI, retailers can align their offerings with customer expectations. The effects of AI are visible across the value chain and are proving to be one of the leading forces for retail brands as they try to surmount the competition. If you are a retailer who has not taken advantage of AI, here are some ways this technology is disrupting the retail sector that you might want to know.

  1. Enhancing in-store experience

With the help of AI, in-store operations can be automated and operational expenses reduced in retail stores. It can replace sales and customer care personnel in assisting customers in navigating through stores. Through efficiency brought about by AI through cashless payment, queues are reduced and stock replenished through real-time monitoring of shelves.

  1. Chatbots enhances customer service

Customer service is one of the biggest letdowns that often makes some retailers lose customers. However, this problem can be solved by adopting chatbots, mainly among online retailers. By building interactive chat programs such as AI-based chatbots, customer engagement and communication are improved. Chatbots can answer frequently asked questions, give product recommendations and collect valuable data needed for decision-making. Chatbots can also address some customer grievances, which in itself is one way of enhancing customer service. These chatbots learn and keep personalizing the interactions with the customers.

  1. Automatic price adjustments

Today’s customers are becoming demanding and know what they want as far as prices are concerned. In such a market, AI can provide a solution to the adjustment of item pricing to help keep customers. AI applications analyze different pricing models and their efficacy which helps retailers arrive at the optimal price for their products. AI can also predict seasonal trends and adjust the pricing accordingly, leading to customer satisfaction and increased revenues.

  1. Improves supply chain management and logistics

Retailers lose a lot of money due to inefficiency in the supply chain and logistics. These inefficiencies affect the timely delivery of products and lead to poor inventory planning. However, AI-enabled logistics management can help solve this problem by predicting the demand patterns and scrutinizing past sales, location, and buying trends. This is the right approach in managing inventory and logistics. AI helps retailers manage aspects such as delivery, staffing, and distribution of products in real-time.

  1. Personalized shopping and customer insights

AI offers a solution to the personalization of the shopping experience to customers. Through AI, retailers can identify individuals who regularly visit a website. In contrast, other technologies like biometrics and face recognition systems can identify those visiting a given brick-and-mortar store and remember their likes and dislikes and the products they view. This makes it easy for retailers to personalize or recommend products to customers for a better experience. With such information, retailers can also design promotions for their products through the help of AI algorithms that look into different information such as the social media impressions, demographic data, and digital footprints of consumers where they can unearth their interests. This increases sales and improves customer satisfaction and retention, which are two critical components needed for the growth of a business.

Generally, AI has the potential to transform retail business in many ways. It increases efficiency, minimizes the cost of operations, and gives retailers vision for the future, which improves customer satisfaction. While artificial intelligence can be a game-changer in the industry, retailers must be careful about implementing it to get the maximum results.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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