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Use AI to Make More Sales Featured

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Artificial intelligence (AI) has become one of the leading technologies that have positively affected many industries. Among the sectors that have dramatically benefited from technology over the years is the retail sector. The rise of online shopping, whose adoption rose with the pandemic, has provided both the sellers and the buyers with the right atmosphere to embrace technology like never before. Lately, it has become clear that there is no technology to boost online shopping like artificial intelligence. Here is how AI helps make sales more intuitive.

  1. Lead generation and scoring

Under normal circumstances, sales representatives take a lot of time trying to sell to leads, most of whom are not interested in their product. These leads will not think of buying the product, no matter how talented or skillful the sales rep is in convincing them. This is a lot of time wasted, and resources lost chasing the wrong people. Without enough data on the leads, sales reps will not differentiate the right potential customers from others, and their efforts will not pay off. They follow the leads and hope for the best. AI software scores leads based on the data obtained. It, therefore, makes the scoring more data-driven and helps sales teams focus on potential buyers. AI also compares the obtained insights with the accounts reports, therefore, making targeting more straightforward.

  1. Enhances communication with customers and prospects

While recognizing promising leads is a good thing, it is never enough. Following them and reaching out to both the customers is equally important. AI can help sales teams achieve this by easing communication with customers. For instance, chatbots that use natural language processing enable the collection and processing of information from consumers. While not all chatbots are sophisticated enough, they help collect critical information from customers around the clock, which can be used as feedback to improve service delivery. Chatbots can also be very useful and fast in answering the questions that the customers have at any time, which is something that sales reps cannot manage.

  1. Personalized recommendations

New technologies are improving customer experiences. Through data collected from different sources, a good customer experience can be achieved by processing data and using the information to target leads. This makes sales much more straightforward and eases the process of gathering data needed to make decisions. AI-based algorithms generate personalized recommendations based on the data available, with an example being those thrown at us every time we visit e-commerce websites.

An algorithm that takes a snapshot of user browsing history, demographics, interests, and preferences makes it easy for retailers to identify what the customer might be interested in and recommend in advance. This helps customers buy exactly what they want and spend the shortest time possible shopping. AI is sometimes so efficient that as much as 35% of consumers in sites like Amazon get precisely what they want from recommendations and will be willing to pay for it.

  1. AI improves the productivity of salespersons

Apart from improving the interaction between sales teams and the customers and the interaction with the rest of the world, AI also enhances the work of sales reps. AI can automate workflow in the entire organization. It can automate task delegation by prioritizing tasks based on different parameters such as objectives and deadlines. AI can also recognize promising leads and assign them to the best sales reps automatically. It can also delegate tasks or even set up meetings based on the availability of sales reps. This saves a company a lot of time and money while also streamlining operations. It reduces noise and chaos in communication and leads to precision in operations.



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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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